User-centered design is a design philosophy and a process rather than traditional design methods which is designer-centered. The ideas surround making the experience of the user more organic and blended within the website’s environment. User-centered design requires more thought to each stage of the design process to discover ways to increase the user’s ability to seamlessly browse the website without encountering technical or visual issues that could discourage a user from completing a transaction or worse, returning.
User-centered design often involves crowd-sourcing ideas from users themselves, through on-site forums and surveys. These sources help create a more personal experience for the user and may create emotional investment in the site. Competition for user’s time is paramount for many websites, so quality user experience within the website is important.